CREATIVE DIRECTION
My creative direction lives at the intersection of visuals, narrative, and positioning - shaping cohesive worlds in which look, feel, and presence align.
For my final capstone project, I built ONDA: a fully imagined music artist brought to life through branding, merch, social content, and promotional strategy. The project became a creative brief that unites visuals, storytelling, and marketing into one comprehensive vision
Brunch W Ogrodzie is my creative rebrand of a restaurant in Warsaw, Poland channeling a broader strategic opportunity: redefining the restaurant’s identity to better align with its atmosphere, audience, and growth ambitions. My role expanded beyond concept into shaping a refreshed brand direction, spanning visual language, tone, and guest experience, with the goal of positioning W Ogrodzie as a distinctive, design-forward brunch destination rooted in place yet elevated in feel.
